RWANDA'S FIRST SELFIE MUSEUM

A Creative Hub of Art, Culture & Community Impact

Rwanda is fast emerging as one of Africa’s top tourist destinations, known for its breathtaking landscapes, rich history, and vibrant culture. But beyond the gorilla treks and scenic views, there’s a rising demand for fresh, interactive leisure experiences—especially among youth, creatives, tourists, and digital-savvy locals. That’s where Rwanda’s first Selfie Photo Museum steps in.

What is the Selfie Museum?

Set to launch in Kigali, the Selfie Museum will be a creative, immersive space where visitors step into colorful, mind-bending rooms filled with interactive art installations and optical illusions designed to be photographed and shared. Think vibrant backdrops, themed rooms, and artistic expressions that reflect both Rwandan culture and global trends.

But this is not just another Instagram spot—it’s a mission-driven movement.

A Platform for Women Artists and Entrepreneurs

The Selfie Museum will serve as a launchpad for talented Rwandan women, especially artists and creatives, to showcase and sell their work, promote their studios, and engage directly with visitors. It will also house the “Offices of the women entrepeneurs”—a multifunctional hub for various women-led initiatives:

• Artists will exhibit their art, run interactive workshops, and inspire the next generation of creatives.

• Fashion will sell clothing, lead styling workshops, and offer curated pop-ups within the space.

• Hospitality will design unique, socially responsible tours for visitors who want to experience Rwanda with impact.

• Communication will organize team-building days and community-focused events for businesses and organizations.

• NGO will present her local grass roots organisation for those interested.

Visitors to the Selfie Museum become more than just spectators—they become customers, collaborators, and supporters of Rwanda’s growing creative economy.

More Than Fun: A Force for Good

This exciting venture is deeply tied to the Simone Smiles Foundation, which will use the museum’s revenues to support children in Rwanda with school fees, clothing, and educational resources. The foundation will invest in women entrepreneurs, helping them turn their talents and passions into sustainable businesses, bringing smiles to families and communities.

Where Are We Now?

We’re currently in the Location Research phase looking for the perfect spot in Kigali. We envision a house with multiple rooms, easily accessible and highly visible, where each space can transform into an engaging art room by day and an immersive “Night at the Museum” experience for lucky guests after 6:00 PM. This dual-use model blends art, hospitality, and empowerment in a way Rwanda hasn’t seen before.

Why It Will Work

With the rise of social media and experiential travel, the timing couldn’t be better. Kigali is ready for this fusion of culture, creativity, and cause. Add in strong partnerships, a smart marketing strategy, and the passion of local women leaders—and you’ve got a recipe for lasting success.

Whether you're a tourist, a local, an artist, or just someone looking for a place that celebrates joy, style, and purpose—the Selfie Photo Museum is for you.

Stay tuned. Kigali’s most Instagrammable, impactful, and inspiring destination is on the way.